Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Technology Experts for ongoing digital product design. Our team enhanced the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display the brand’s beautiful communities.
Popcornopolis
An eCommerce agency elevates Popcornopolis to bring high-quality, nostalgic flavors of popcorn to modern families on the go. A fast-growing leader in consumer packaged goods, the brand needed to keep up with increasing demand from devoted fans. Therefore, a modern, attractive eCommerce website design was key.
The Honest Company
The Honest Company partnered with Technology Experts, a premier eCommerce web design agency, for facilitating the brand's online sales of baby and beauty products. The new aesthetic is a blend of utility and minimalism. See how we incorporated innovative features and design elements that enhance all beauty and baby products.
TravelStore
Enterprise WordPress development & strategic design were just a few of the services sought out by partner TravelStore. This leading travel planning brand is one of the top-rated travel management companies in America, to create a seamless website experience for travel connoisseurs. TravelStore crafts unique itineraries for vacationers looking to travel in style and personalizes superior corporate travel programs for a sophisticated clientele.
Texas State Technical College
Information architecture services were key to our work with Texas State Technical College (TSTC). Our team transformed a cluttered information clearinghouse into an effective student-focused marketing platform.
LiveNation
The world’s global leader in live entertainment. You can just imagine our digital agency’s enthusiasm when Live Nation tasked us with creating an interactive website design & marketing campaign. Live Nation’s summer concerts were about to get personal and sharable via millions of fans across social media.
Sunbit
Sunbit is a financial technology brand that was looking for a web design company with deep expertise in web products and dashboard design. With a growing brand to consider, Sunbit partnered with Technology Experts to develop modern new marketing tools and mobile apps.
Upli
Discover how our agency's comprehensive mobile app design and digital product strategy solved a fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.
Kelley Blue Book
A household name since 1918, Kelley Blue Book, needed a robust Design System to attract modern customers and younger audiences. KBB was looking for a fresh new experience that targets a generation of savvy, online car shoppers while remaining approachable to legacy users.
Razor USA
Razor is a leading personal transportation brand; it brought scooters out of the attic and put them on sidewalks across America. When Razor needed to up their sales game, they approached our eCommerce web development company for a powerful new solution. We gave this iconic youth brand a hip upgrade that inspired a whole new audience to want to take Razor for a spin.
News Corp
News Corp is home to some of the world’s most trusted brands, including Dow Jones, Harper Collins, New York Post, Investors Business Daily, and Storyful. When the media conglomerate required a web development company, it turned to Technology Experts for enterprise-level expertise.
Barnum by Mass Mutual
Barnum Financial Group is an award-winning network of independent financial planning and wealth management advisors who needed a cohesive online brand. The challenge for our B2B website design agency: unite independent advisors under a single digital destination and increase adoption and conversion nationwide.
UE by Logitech
We’re all made to love music. Professional website design agency, Technology Experts partners with Ultimate Ears to create a rich and interactive experience, you can almost touch it.
Belkin Business
Most importantly, guiding the way partners and staff perceive and engage with the brand design. On the other hand, aligning business and consumer verticals, highlighting differentiators, and reclaiming leadership.
Palm Bay International
An industry leader with the most comprehensive portfolios of imported wines and spirits. See how we developed powerful generators and sales tools to facilitate new B2B business.
PowerSchool
PowerSchool is improving the K-12 educational experience with over 100 Million users in 70 countries. Learn how our digital agency empowered users while giving the brand a powerful interactive web product.
Martinkovic Milford
A brand that pushes boundaries through forward-thinking architecture. Learn about how we inspired both B2B and B2C prospects while increasing qualified lead generation.
Virco
Most Importantly, Virco has supplied quality furniture for America's K-12 schools since 1950. Therefore, discover how our digital agency achieved a beautiful balance of robust client utility and brand positioning alignment via a powerful Drupal developed website product.
Report by Steve Madden
A revolutionizing eCommerce shopping platform for one of the most iconic brands in footwear, sold in over 80 countries worldwide. See how our team developed a robust social and interactive experience targeted at female millennials.
Beast Academy
Providing a comprehensive curriculum that is both rigorous and wildly entertaining. Learn how our collaboration with Beast Academy took critical reasoning and advanced problem solving to all new levels.
Overview
Certainly, in the competitive consumer electronic parts market, only a few brands compete. However, Belkin is the most known of these industry leaders. As a result of their well-known consumer vertical, Belkin Business worked with Technology Experts to establish a clear brand design strategy and marketing communication. Therefore, positioning the vertical for growth.
Services
Sales tool-kits, interactive web experience, banner ads, acrylic conference displays, digital signage, flyers
Approach
In short, brands worldwide count on Belkin for business solutions. Therefore, the Belkin name signals reliable and efficient solutions for workplace tech. However, these vital qualities weren’t shown in the branding of their division. So our team created comprehensive brand design guidelines, informed by the brand’s logo and values, and an impactful positioning statement.
Inspiration
Firstly, the new brand strategy empowers employees to better communicate core values with partners at each consumption point. Secondly, a focused positioning statement and brand design promise provide Belkin Business with recognition within the target audience while building brand equity. As a result, a comprehensive brand deck defined how the world will see and understand Belkin. From value propositions, positioning, and brand promise to typefaces, color palette, and photography. So, the result was a set of robust guidelines that ensure an integrated and cohesive marketing approach company wide.
Marketing Collateral
For instance, with a defined style and tone of voice, we applied the Belkin brand uniformly across the media. Certainly, the goal was to better serve sales representatives, whose needs change every season, Therefore, we prepared comprehensive toolkits that describe specific products’ benefits to buyers and end users.
Sales Toolkits
In short, each tool-kit has its own theme and marketing focus. Meanwhile comprised of digital displays, posters, flyers, banner ads, and e-mail newsletters. In addition, every piece of marketing collateral is editable. Therefore, allowing sales staff to personalize the material and make sure customers have easy access to contact information.
A personalized ecosystem
In addition to marketing single products and product families, Belkin needed help to show how products work together. Meanwhile, we concepted a microsite that allows users to create a personalized workstation. For example, by choosing products from eight categories, ranging from connectivity to surge protection to peripherals. After that, by selecting compatible products. In conclusion, users can either e-mail a wishlist or proceed to the Belkin eCommerce website to buy.
