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Leading home builder and land developer Brookfield Residential partnered with Technology Experts for ongoing digital product design. Our team enhanced the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display the brand’s beautiful communities.
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Brookfield Residential
Leading home builder and land developer Brookfield Residential partnered with Technology Experts for ongoing digital product design. Our team enhanced the brand's website and marketing tools. In addition to an improved user experience design, we created new visuals to display the brand’s beautiful communities.
Digital Product Design Overview
Brookfield Residential develops sustainable communities with the goal to create the best places to call home. The company’s award-winning master-planned developments combine premiere homes with commercial properties, resulting in communities that are built to add value and enrich homeowners’ quality of life. Brookfield Residential wanted an effortless experience to help buyers find their dream homes.
Services
User Research, User Experience Strategy, Web Strategy, User Experience Design, Digital Product Design, Development Planning, UX Design System
Strategy
With homebuyers in mind, our user experience design team developed a strategic approach that would address all of Brookfield Residential’s objectives. We started by researching typical buyers, creating personas and user journeys, then recruiting and interviewing similar users. With a solid understanding of user needs, and web strategy we redesigned the home buying experience, to focus on community and home. Although home listings included icons, key information, and tour options. Enhanced interactive maps combined realistic landscapes with color coding to display home availability.
Our team had to learn a whole new industry vocabulary while gaining a deep knowledge of how master-planned communities are developed and marketed. Combined with user research, this allowed us to understand the nuances of home buyer needs. In addition, we developed the brand’s first eCommerce website design and interactive community map to empower home shopping. I’m incredibly proud to continue to develop products that give Brookfield Residential the competitive edge they deserve.
GRAPHIC ELEMENTS INTERACTIVE 2D MAP
The updated shopping experience is centered around an interactive, searchable map of Brookfield Residential properties. Accordingly, UI elements make it easy to navigate and find specific home details and community amenities and book a tour from either mobile or desktop devices.
MOBILE EXPERIENCE FOR 2D MAP
When Brookfield homebuyers research properties, they rely heavily on their mobile devices. Therefore, it was essential that we consider mobile-specific usability needs and interaction patterns to create a map that would support an optimal home buying process.
COMMUNITY PAGE
Brookfield Residential doesn’t only build homes, it fosters community, so a robust community page was vital. The page includes bold and colorful imagery that helps buyers imagine themselves living on-site and acquaints them with invaluable community features and nearby amenities.
COMMUNITY PAGE
Brookfield Residential doesn’t only build homes, it fosters community, so a robust community page was vital. The page includes bold and colorful imagery that helps buyers imagine themselves living on-site and acquaints them with invaluable community features and nearby amenities.
NEIGHBORHOOD PAGE
Showcasing Brookfield’s neighborhoods provide a holistic view of the available home styles and the immediate surroundings. Neighborhood pages help homebuyers find the right place for themselves and their families within Brookfield Residential’s master-planned communities.
NEIGHBORHOOD PAGE
Showcasing Brookfield’s neighborhoods provide a holistic view of the available home styles and the immediate surroundings. Neighborhood pages help homebuyers find the right place for themselves and their families within Brookfield Residential’s master-planned communities.
HOME
Through the use of imagery and icons, the home pages make it easy for buyers to view floor plans and models at their leisure. As the most important pages in the conversion funnel, the improved user experience design lays out key information. The pages link to community and neighborhood pages for more context and allow users to contact a sales consultant or book a self-guided tour to begin the purchasing process.
HOME
Through the use of imagery and icons, the home pages make it easy for buyers to view floor plans and models at their leisure. As the most important pages in the conversion funnel, the improved user experience design lays out key information. The pages link to community and neighborhood pages for more context and allow users to contact a sales consultant or book a self-guided tour to begin the purchasing process.
SCHEDULE YOUR VISIT
An effortless form to schedule home tours was critical for conversion. From any point in the search for a new home, users can schedule a self-guided tour of any model home, and reach sales consultants to have all their questions answered. Visiting your new home in person, at your own convenience, is now just a click away.