Discover how our agency’s comprehensive mobile app design and digital product strategy solved a fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

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Upli

Discover how our agency's comprehensive mobile app design and digital product strategy solved a fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

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Upli

Discover how our agency's comprehensive mobile app design and digital product strategy solved a fintech challenge through highly interactive tools and a sticky experience essential for frequent user engagement.

Overview

Firstly, UPLI is an innovative Fintech brand that is a one-stop shop for consumer financial well-being. Their goal: redefine how millennial employees engage with their finances. Our digital agency was asked to create the mobile strategy, the UI design, illustration, and iconography, then design more than 100 different mobile screens.

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Services

App UI Design/ Mobile App Strategy / Mobile App Design / Dashboard Design/ Motion Graphics/ Product Design / Illustration/ Character Illustration/ Iconography/ Animation Samples

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App UI Design

The core of the UI design incorporates essential features that support financial health, including budgeting, spending, and savings. Layers of friendly reminders and updates encourage users to visit the app frequently. Cutting-edge tools and intelligent messaging throughout the experience educate users as they grow more comfortable with their finances. Altogether we identified and created many business processes.

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Illustration & Iconography

Every detail of the graphs, charts, characters, and icons was meticulously handcrafted by our mobile app design artists. We opted for a bold and vibrant color palette for an immediate and memorable impact. Progress bars and goal overview cards motivate users to check in frequently.

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Mobile App Design

With a minimalist design, users can quickly navigate from one category to the next to access information and easy-to-use functionality. In creating over 100 mockups, our team packed the mobile app design with tools and powerful customizable features. For example, the personal dashboard displays insights, progress, and trends. And we were able to incorporate custom character illustrations along with encouraging messages on the Budget Progress screen.

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marketing website

The new website is clean, clutter-free, and easy to use. Because Upli recognizes the challenges of budgeting and saving, the site ensures users understand the value of these activities and encourages them to sign up for the app when it launches.

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INNER PAGES

Prominent in the design are credit optimizer tools, financial scores, and budget breakdowns, showcasing the power behind this feature-rich mobile app.

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